You have started a website, and you are asking yourself this question: Can I do SEO myself? The answer is not just yes but yes, and you better be! Everything you do in regards to your website affects your search engine rankings. Now, that doesn’t mean that you have to take on everything in regards to search engine optimization. You most certainly can reach out for help when necessary. SEO, however, always needs to be something you work towards consistently.
If you don’t want to dish most everything to an SEO professional, then you have some learning to do. You have asked this question: Can I do SEO myself? That means that you don’t know all there is to know about SEO, and guess what, neither does anyone else. The SEO professionals know more than the average site owners, but you can learn consistently and take part in the fun.
Building backlinks, reputable ones, is quite simple actually, but it requires time and effort. Keyword research also requires a lot of time and effort, as does providing the optimized content for your site. Site design and layout is something that site owners often get help with for a number of different reasons, SEO being one of them.
The best thing you can do is to understand that you indeed need to take on SEO the best you can. If you need professionals to help you, outsource the work that is left over. It is just fine to budget in SEO expenses because it is something that can pay huge dividends. Yet, you want to be sure that you are able to create an SEO budget as you build your site and business.
You might even end up using part of that budget for SEO tools that you want to use yourself. Just remember that there are also free tools out there, and you can use those to help get you started. You need all the free stuff you can get when it comes to SEO.
You also don’t want to make any big mistakes, especially when it comes to getting in a hurry and using black hat SEO techniques. If you do that, you are going to tank the credibility of your site. Take your time, work consistently and yes, handle at least part of the SEO yourself. Even if you were to outsource your content, for example, you would still need to have done keyword research.