Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s attention on the most profitable channel of all— email. In such a highly competitive environment you have to go an extra mile to succeed with your email marketing campaigns. Success […]
If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all. However, bombarding subscribers is not a long-term recipe for success either. It’s a careful balance between too little and too much. In recent years, top US email marketers have […]
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep […]
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. The post LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform appeared first on Marketing Land. Please visit Marketing Land for the full article.
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a... Please visit Marketing Land for the full article.
Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. The post How to make old content marketing new again appeared first on Marketing Land. Please visit Marketing Land for the full article.