Are you working with influencers? Influencer marketing is rated as the fastest-growing online customer-acquisition channel, surpassing organic search and email marketing as a whole. Influencers are an extension of your sales team, showing the world what you have to offer and why your customers should purchase from you. Often, these influencers are using your products […]
Abandoned shopping carts are costing your business thousands of dollars each month. But it doesn’t have to be that way. With an effectively designed email sequence, those sales will be yours again. Getting customers to your site isn’t free or easy. You build sales funnels with landing pages and email sequences. You build out content […]
Did you know that over 1.66 billion people worldwide bought products and services online in 2017? And the number of worldwide digital buyers is expected to reach 2.14 billion by 2021. This suggests that more people are choosing to buy online, giving a boost to the ecommerce marketplace. Some of them choose to buy online […]
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation. The post Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing appeared first on Marketing Land. Please visit Marketing Land for the full article.
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles. The post Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement appeared first on Marketing Land. Please visit Marketing Land for the full article.
Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech... Please visit Marketing Land for the full article.