It’s nearly here! Registration for ResponseCon opens tomorrow (August 16, 2017)! Four two-day events in four cities across America make for great inspiration, learning, and networking. October 17-18, join us in Boston. October 19-20, come see us in Denver. October 23-24, visit us in San Diego. October 25-26, meet up with us in Austin. All […]
Subscriber data is the backbone of successful email marketing. It’s really simple – the better you know your target audience, the better you communicate with them. We often say that email marketing allows you to collect a lot of data about your subscribers. But what does “a lot” really mean? What kind of data should […]
When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer. Unfortunately, many of these skills get underrated or misunderstood. […]
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete... Please visit Marketing Land for the full article.