A week before Halloween, we hosted a webinar with renowned conversion rate optimization (CRO) and digital marketing expert Tim Ash, who revealed the seven deadly sins of landing page design. Here’s a quick recap, with a few tips and a link to watch the webinar replay. I bet you remember feeling accomplished after creating a […]
With Email Marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our beginner’s guide! What is email marketing? What are the key […]
Brace yourselves, the biggest shopping craze of the year is coming. And as much as we love all Fridays, this one is special. Black Friday, which falls on November 23 this year, can undoubtedly bring you the biggest revenue you’ve had in the entirety of 2018. And if you’re not overloaded with your November holidays […]
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your... Please visit Marketing Land for the full article.
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent. The post TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again appeared... Please visit Marketing Land for the full article.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more appeared first on Marketing Land. Please visit Marketing Land for the full article.