how to market online

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social media in digital marketing

Create a Plan for Your Online Marketing

Digital marketing also known as online marketing is something that any business will need to look at.  As the world is becoming increasingly reliant on the internet, you need to get your business out there and seen by your potential clients.  To successfully complete digital marketing you need to go through certain steps.

Step 1 – Create A Marketing Strategy

The first step in successful digital marketing is to have a plan and to stick to it.  Planning what you are going to do will help you determine what your next steps will be.  The marketing strategy should cover all aspects of your marketing from your search engine optimization to paid advertising and the use of social media.

You will also need to include measurable goals in your strategy.  When creating the goals you need to be realistic and exact as vague goals will not help you.  Being realistic is very important and you need to carefully consider how long each marketing method will take to get results.

Step 2 – Implement SEO

The first part of any digital marketing should be SEO or search engine optimization.  This will affect how you set up your website and the content that you have on the site.  All of this should be geared toward your customer, but be easy for the search engines to read.

The parts of your SEO strategy that you need to consider are the keyword research, the content on your site and whether or not you are going to target local searches.  Local searches need a slightly different SEO strategy and you need to consider this.  If you have a business with a physical address and service a defined area then you need to look at local searches.

Step 3 – Set Up Social Media Accounts

Social media is a vital part of digital marketing as it is a great inbound marketing tool.  However, before you start opening accounts on every platform you can think of you need to carefully consider what the platform has to offer your business.  Facebook is considered to be the go to platform and can help businesses of any type.  Visually based businesses such as design companies should look at platforms that emphasize pictures like Pinterest.

It is unlikely that you will be able to successfully have a presence on every social media platform.  Choosing two or three to focus on is recommended as you will be able to build a relationship with users.  Part of your social strategy should be to communicate with your users through commenting on their posts and replying to comments they leave you.

Step 4 – Have A Tracking System

To determine whether or not your digital marketing strategy is working you need to look at a tracking system.  There are free systems like Google Analytics which tells you where your website traffic is coming from.  By tracking where your traffic comes from you can adjust your marketing strategy to focus on these areas and increase the overall traffic and conversions of your website.

types of digital marketing

Online Marketing Strategies

There are a number of different types of digital marketing and you need to find the one that it right for you.  Some of these types are free to implement while others will require starting capital.  However, all of the digital marketing types will require work and are a continuous process.

Search Engine Optimization

The most commonly used form of digital marketing is search engine optimization.  This is actually recommended to anyone with a website or blog as it helps you rank on search engines.  There are a number of steps that you will have to complete with this marketing including content creation, keyword research and the creation of back links.  SEO can be free to complete on your own, but you can hire an SEO firm to complete this for you. To find a firm, run a search using your city name, for example: online marketing Orlando. Or SEO firm Orlando. You get the idea.

Pay Per Click Advertising

Another type of digital marketing is pay per click or PPC advertising.  There are a couple of ways to complete this advertising depending on the platform you are using.  If you are using search engines then you will bid for keywords and your advert will appear when these keywords are used.  For other platforms like Facebook, you will target certain users and demographics and your advert will appear for these users.  You will pay a varying amount for each click that the advert attracts.

Social Media and Content Marketing

As the name suggests this type of digital marketing relates to the use of social media networks to promote your brand, business or website.  You will need to open an account on relevant social media platforms and start posting to complete this.  You also need to look at proactively engaging with your potential customers by responding to their posts and to any comments they leave for you.

Content marketing is closely linked to SEO and social media marketing.  Content marketing will be the creation of content that attracts customers and is easy for your customer to share with others.  Many people believe that this is not actually a type of digital marketing, but rather a single aspect of SEO as content is part of that strategy.

Affiliate and Influencer Marketing

Affiliate marketing is when you offer someone a commission for generating a sale or sign up for you.  There are a number of marketplaces where you can advertise your product or offer along with the commission you are going to pay.  The affiliate marketer will sign up and promote your business for you saving you time and effort.  Each time they complete a sale or signup you will pay them their commission.

Influencer marketing will make use of someone who has influence over your potential customers.  To use this marketing you will have to strike a deal with the person to get them to influence the people who follow them.  This is similar to large brands like Pepsi having a celebrity spokesperson.

There are a number of different types of digital marketing that you can use.  SEO is something that you have to consider as it constantly helps your business.  The other types of marketing should be looked at and assessed based on your business needs.