If you are looking to get more traffic to your website you may have noticed people talking about digital marketing strategies. It is important that you know what a digital marketing strategy is and what needs to be included in it. This will help you create a plan of attack to get more people to your website and increase your conversion rate.
What Is A Digital Marketing Strategy?
A digital marketing strategy is a plan of the online marketing techniques that you will be using. There are a number of different techniques that fall into digital marketing and the strategy will list which ones you will use and how you will use them. Your strategy should also include goals and a time frame for the completion of certain steps in the strategy.
Choosing The Marketing Techniques
The digital marketing techniques that usually make up this strategy are search engine optimization, social media marketing (for example, Facebook), PPC advertising and online networking. Search engine optimization is a technique that you have to use regardless of the type of business you have or the other techniques you are looking at. There are many businesses that state that you need to use social media marketing, but this is not the technique you should start with.
PPC advertising is paid per click adverts and should only be used if you have the marketing budget for it. Paid advertising is not a necessity, but many businesses find that it does increase their traffic and sales when done correctly. Online networking is a good idea, but again is not essential. The marketing that you complete will vary depending on the niche you are in and the type of business you have.
Lay Out The Steps
Once you have chosen a marketing technique you need to create a detailed plan for it. You should lay out all the steps that you need to take to complete the technique and detail when you are going to have the steps done by. When creating this step by step plan you should allow for some flexibility as digital marketing regulations and techniques will change and you need to be able to adapt to the changes.
Have Realistic Measurable Goals
Once you have your step by step plans you have to create goals that you can work toward. It is recommended that your digital marketing strategy has short and long-term goals. Short-term goals have been shown to help keep you motivated as you see progress with your strategy.
All the goals that you set need to be realistic, measurable and clear. There is no point in having a vague goal as you cannot properly measure this and cannot clearly define when you have reached it. Having a measurable goal is also important because you can see how far you are from achieving it and determine if you have overachieved on it.
Knowing what a digital marketing strategy is, is an important part of increasing your online presence. This strategy is made up of different parts that all work together to increase your website traffic and conversions.
There are a number of different types of digital marketing and you need to find the one that it right for you. Some of these types are free to implement while others will require starting capital. However, all of the digital marketing types will require work and are a continuous process.
Search Engine Optimization
The most commonly used form of digital marketing is search engine optimization. This is actually recommended to anyone with a website or blog as it helps you rank on search engines. There are a number of steps that you will have to complete with this marketing including content creation, keyword research and the creation of back links. SEO can be free to complete on your own, but you can hire an SEO firm to complete this for you. To find a firm, run a search using your city name, for example: online marketing Orlando. Or SEO firm Orlando. You get the idea.
Pay Per Click Advertising
Another type of digital marketing is pay per click or PPC advertising. There are a couple of ways to complete this advertising depending on the platform you are using. If you are using search engines then you will bid for keywords and your advert will appear when these keywords are used. For other platforms like Facebook, you will target certain users and demographics and your advert will appear for these users. You will pay a varying amount for each click that the advert attracts.
Social Media and Content Marketing
As the name suggests this type of digital marketing relates to the use of social media networks to promote your brand, business or website. You will need to open an account on relevant social media platforms and start posting to complete this. You also need to look at proactively engaging with your potential customers by responding to their posts and to any comments they leave for you.
Content marketing is closely linked to SEO and social media marketing. Content marketing will be the creation of content that attracts customers and is easy for your customer to share with others. Many people believe that this is not actually a type of digital marketing, but rather a single aspect of SEO as content is part of that strategy.
Affiliate and Influencer Marketing
Affiliate marketing is when you offer someone a commission for generating a sale or sign up for you. There are a number of marketplaces where you can advertise your product or offer along with the commission you are going to pay. The affiliate marketer will sign up and promote your business for you saving you time and effort. Each time they complete a sale or signup you will pay them their commission.
Influencer marketing will make use of someone who has influence over your potential customers. To use this marketing you will have to strike a deal with the person to get them to influence the people who follow them. This is similar to large brands like Pepsi having a celebrity spokesperson.
There are a number of different types of digital marketing that you can use. SEO is something that you have to consider as it constantly helps your business. The other types of marketing should be looked at and assessed based on your business needs.