what is seo

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You have started a website, and you are asking yourself this question: Can I do SEO myself? The answer is not just yes but yes, and you better be! Everything you do in regards to your website affects your search engine rankings. Now, that doesn’t mean that you have to take on everything in regards to search engine optimization. You most certainly can reach out for help when necessary. SEO, however, always needs to be something you work towards consistently.

If you don’t want to dish most everything to an SEO professional, then you have some learning to do. You have asked this question: Can I do SEO myself? That means that you don’t know all there is to know about SEO, and guess what, neither does anyone else. The SEO professionals know more than the average site owners, but you can learn consistently and take part in the fun.

Building backlinks, reputable ones, is quite simple actually, but it requires time and effort. Keyword research also requires a lot of time and effort, as does providing the optimized content for your site. Site design and layout is something that site owners often get help with for a number of different reasons, SEO being one of them.

The best thing you can do is to understand that you indeed need to take on SEO the best you can. If you need professionals to help you, outsource the work that is left over. It is just fine to budget in SEO expenses because it is something that can pay huge dividends. Yet, you want to be sure that you are able to create an SEO budget as you build your site and business.

You might even end up using part of that budget for SEO tools that you want to use yourself. Just remember that there are also free tools out there, and you can use those to help get you started. You need all the free stuff you can get when it comes to SEO.

You also don’t want to make any big mistakes, especially when it comes to getting in a hurry and using black hat SEO techniques. If you do that, you are going to tank the credibility of your site. Take your time, work consistently and yes, handle at least part of the SEO yourself. Even if you were to outsource your content, for example, you would still need to have done keyword research.

what is seo

A lot of people wonder what SEO is. In its simplest form search engine optimization (SEO) is the practice of getting high-quality traffic to your business website through the organic search engines.

The Two Types of SEO

There are two main ways to get a better online presence using search engine optimization. You can start off by making simple changes to your website, which is called on-page SEO, or you can try to obtain links back to your website, which is called off-page SEO.

What are SEO On-Page Factors

On page SEO deals with optimizing the content and HTML code of your webpage. For example, If you’re trying to rank for cute puppies, you would want the title of your article to contain the keyword “Cute puppies” which will help you will rank better in the organic search engines. Also, you will want to have related content around the topic of cute puppies as well. Just be sure not to overuse the keyword cute puppies otherwise you might get over optimized. Another helpful tip is to use related pictures within your post.

Off page SEO Factors
In order to really improve your search engine results, you’ll have to use off page tactics. Off-page tactics include getting links back to your website as well as citations. One of the best ways to get links to your website is by writing engaging content. When you write engaging content more users will naturally link back to your website, because you have good information that others willfully want to share.

Another great way to get a link back to your webpage is by participating in a guest blog post. Guest blog posts are also a good means of generating traffic to your website since you are able to piggyback off the traffic the blog naturally gets every day.

SEO is a great means of generating organic traffic back your website. It is one of the best ways because people are naturally looking for what you are providing. For example; if you are a dentist in Houston, Texas, and have a website that ranks for the keyword Houston Texas dentists, be prepared to have a lot of high quality leads coming to your website.

Search engine optimization is something you can do on your own or have a professional do it for you. It is probably best to have a professional do your search engine optimization to ensure the best results.