A lot of people wonder what SEO is. In its simplest form search engine optimization (SEO) is the practice of getting high-quality traffic to your business website through the organic search engines.
The Two Types of SEO
There are two main ways to get a better online presence using search engine optimization. You can start off by making simple changes to your website, which is called on-page SEO, or you can try to obtain links back to your website, which is called off-page SEO.
What are SEO On-Page Factors
On page SEO deals with optimizing the content and HTML code of your webpage. For example, If you’re trying to rank for cute puppies, you would want the title of your article to contain the keyword “Cute puppies” which will help you will rank better in the organic search engines. Also, you will want to have related content around the topic of cute puppies as well. Just be sure not to overuse the keyword cute puppies otherwise you might get over optimized. Another helpful tip is to use related pictures within your post.
Off page SEO Factors
In order to really improve your search engine results, you’ll have to use off page tactics. Off-page tactics include getting links back to your website as well as citations. One of the best ways to get links to your website is by writing engaging content. When you write engaging content more users will naturally link back to your website, because you have good information that others willfully want to share.
Another great way to get a link back to your webpage is by participating in a guest blog post. Guest blog posts are also a good means of generating traffic to your website since you are able to piggyback off the traffic the blog naturally gets every day.
SEO is a great means of generating organic traffic back your website. It is one of the best ways because people are naturally looking for what you are providing. For example; if you are a dentist in Houston, Texas, and have a website that ranks for the keyword Houston Texas dentists, be prepared to have a lot of high quality leads coming to your website.
Search engine optimization is something you can do on your own or have a professional do it for you. It is probably best to have a professional do your search engine optimization to ensure the best results.